Types of Supermarket Display Rack & Features. Which is Best for You?

The display racks are crucial as these come in contact first with the products and the customers. The Supermarket Display Rack is designed in such a way that it offers an excellent shopping experience to the customers. If the product is displayed properly, it has major prospects to attract customers and thus, increase the overall sales. If we categories the type of supermarket racks, they can be classified under two heads, namely,

Standalone POP Displays

Point Of Purchase (POP) Displays are free standing unit that successfully attracts the attention of the customers. The type of product displayed on it also imposes a great impact. These are designed very carefully as these do not require any fixing and thus, are designed differently according to product type and positioning inside the store. Some of the variants available are:

Entryway Display Racks - placed right in front of the store entrance, can be used for promoting any particular brand or product.
Window Display Racks - display the hot selling product here to make it more visible to the customers and promoting sales.
Dump Bins - These bins are basically giant containers that hold small items and commodities. You can place socks, hair accessories, plush toys, soft toys, beanies, etc.
Freestanding Display Racks - This is one great way to hold commodities that have weight. These are available in shelves and hooks to meet the requirement of the store to display its products and make it visible for customers to see.

Retail Shelving Displays

The Retail Shelving Displays are basically the fixed installations done in the store for the display of products. It is very important to consider the store layout before installing these racks. For efficient sale and attracting potential customers, you need to combine customized departmental store racks with a well-planned store layout. This will also help in managing the available space and making the best use of the floor and wall area. Some of the variants in this category are as mentioned below:

Shelving Units - Also known as Shelf Talkers as these carry signage with all relevant information regarding the displayed item or product.
Clip Strips - These are one effective way to display items with bigger products, available in the store for the potential buyers.
End-Cap Display Unit - These are the ends of the double-sided display racks. These help in accommodating more products and making them visible for customers as they stroll in the store.

Talking about the Supermarket Display Rack, how can we not consider Durga Maa Rack? The company is best known for its huge and extensive range. You can find Book Rack, Center Storage Rack, Cosmetic Rack, garment rack, fruit rack, gondola rack, trolleys, baskets, bins, etc., to meet all your requirements to smoothen the working at the store. And if you are not sure about the type of racks and shelves best suited for your store, the team at Era can best assist you for the same. The team is available with their professional assistance round the clock. All you need to do is post your query and the concerned team will get back to you shortly. The range is available at a very reasonable price and delivered within the stipulated timeframe.

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